
Scaling a 120-SKU bedding catalog with conversion, creative, and PPC improvements.
Five parent listings, variation-level keyword work, trust-building, pricing, creative upgrades, and a structured advertising launch.
Case studies
Explore five STRATALX case studies across catalog, listing optimization, account health, conversion, creative, and Amazon PPC.
Client growth stories
Select a case study to open the full challenge, strategy, results, and supporting account screenshots.

Five parent listings, variation-level keyword work, trust-building, pricing, creative upgrades, and a structured advertising launch.

Seller Central migration, brand-rights protection, listing optimization, pricing changes, and defensive Sponsored Display campaigns.

A new account, transferred listings and brand rights, inventory acceleration, and PPC rebuilt around ranking, sales, and retargeting.

Five wardrobe designs were re-parented, listings and search fields were rebuilt, and 68 mixed campaigns were consolidated into 10.

Market research narrowed a large catalog to six products and 106 SKUs, followed by SEO-led listings, creative improvements, and staged PPC.
Creative example
Free growth strategy
Get a focused review of advertising, listings, creative, and account operations—then leave with a prioritized action plan.
Case Study 01
Home & Kitchen – Bedding · US Marketplace
| Metric | Month 1 | Month 2 | Growth |
|---|---|---|---|
| Spend | $5,014.60 | $17,692.03 | 252% |
| Sales | $16,579.89 | $74,809.08 | 351% ↑ |
| ACOS | 30.25% | 23.65% | 21% ↓ |
| Orders | 300 | 1,004 | 234% ↑ |



Case Study 02
Beauty · UK Marketplace
| Metric | Before | After | Growth |
|---|---|---|---|
| Spend | £209.13 | £1,020.38 | +388% |
| Sales | £621.97 | £3,051.00 | +390% |
| ACOS | 33.62% | 33.44% | Improved |
| Orders | 102 | 556 | +445% |


Case Study 03
Textiles · UK Marketplace
| Month | Sales (YOY Increase) | Growth |
|---|---|---|
| June | £222.73 | 0% |
| July | £595.64 | +167% |
| August | £5,192.91 | +771% |
| September | £8,860.31 | +70% |
| October | £11,528.47 | +30% |



Case Study 04
Furniture · UK Marketplace
Established proper parentage for all 5 wardrobes to streamline variations and improve customer experience.
Expanded product titles to 150 characters and optimized bullet points with high-converting keywords.
Implemented backend search terms and optimized alt text in A+ content for better search visibility.
Consolidated ad campaigns into 10 well-structured campaigns, ensuring separate match types per ad group for precise targeting. Introduced sponsored display ads for defensive positioning.


Case Study 05
A home textile manufacturer expanding to Amazon for the first time.
| Metrics | Results |
|---|---|
| Ad Spend | £5,015.17 |
| Ad Sales | £11,044.73 |
| Orders from Ads | 675 |
| ACOS | 45.41% |
| Total Sales | £19,108.29 |
| Total Orders | 1,108.29 |
| TACOS | 26% |

